We are passionate

Our clients are not just names or logos or paychecks. For us, it’s really about something much deeper. We desire to be partners in developing their brand’s system of beliefs, ideas, and personality.

You can see the sparkle in our eyes and hear the passion in our words when we find the best way for a brand to live in the hearts and minds of customers.

We keep it real

We are a lean, high energy marketing agency that understands how marketing works in the real world.

We are thoughtful, good at getting to the heart of the matter, and translating what we have learned into marketing that is compelling and provocative.

We get our hands dirty

Brands don’t operate in a vacuum, they live out in the real world and so do their customers. Before we accept a client, we think, eat and sleep their brand from a real world perspective. We research the brand at all touch points to understand their needs from all perspectives. We think that a deep-mining of the real world experience is the better way to create results.

We Listen

Listening is the most powerful tool in communication. We listen not only to what our clients say but also to what they mean (sometimes that is different). This helps us to understand not just their marketing needs, but the entirety of their operations.

We are experienced

We have spent time on all sides of the table, from operations to client side to agency.We bring to the party a collection of complimentary skills, deep experiences, opinions and personalities.

We backup our provocative strategies with the knowledge of what drives your customer and the skill to see it through to execution.

We get it right

We are more than an agency of ideas, we are an agency of results. How does an idea become something tangible? Our depth of understanding of the required process coupled with unbridled imagination and elegant technology.

With extensive in-house skills, both online and off, we possess the knowledge to translate a great idea into tangible results.


Elena Valentino, President

Possessing a clear vision and perception of what works in advertising and marketing, Elena is an extraordinary brand builder. She has earned a stellar reputation as one of Toronto's leading marketing professionals. Elena boasts a broad range of experience in advertising, media planning and strategic marketing. She has worked with a number of large agencies and client-side in retail, foodservice, consumer goods and corporate industries. Elena lives in Toronto and is the proud parent of her dog, Abe.

Gerry Valentino, Director - Interactive Services

Gerry is a highly skilled web developer with a flair for creative problem solving. He has a keen ability to understand the scope of each clients' needs and recommend effective and efficient solutions that do not break the bank. With one side of his brain on the brand and armed with a unique set of skills, Gerry looks to partner with his clients. Gerry has worked for more than 15 years agency side and has also taught web development at George Brown College.